Steve Platcow

Steve “P” is always in search of the big idea. Because they move us forward, make us fly, and take us places we’ve never been before. To Steve, big ideas start companies like RPM, which he founded in his Chicago apartment upon pitching his two colleagues, first Bill Rodi “R” and then Mark Malin “M” to take the leap along with him. Bill said yes immediately and Mark took a little longer to convince. Mark is the current CEO and by all accounts is doing an excellent job along with the well tenured team the three original partners built together. 

From his time at FCB/Los Angeles and Nahser Advertising, Steve’s forward strategic thinking was instrumental on clients like General Motors, Farmers Insurance, Bang & Oulfsen, Schwinn Bicycles, Universal Studios Tours and more. That wide ranging experience and reputation for big thinking continues to serve Steve well. 

After championing some of RPM’s biggest campaigns including Horseshoe Casinos, Harrah’s Entertainment, Caesars Entertainment, MGM, Boyd Gaming, Pinnacle Entertainment, Penn National Gaming and many more Steve went on to collaborate a vision that was a guiding force in the critically-acclaimed documentary, “Not Yet Begun to Fight.”

He served as a board member on the Chicago Public Library Foundation and the Illinois Chapter of the March of Dimes. Steve received a Bachelor of Science in Organizational Communications at Arizona State University, earned a Multi-Engine Commercial Pilot’s License at the renown Airline Transportation Professionals pilot’s school as well as most recently an Alpine Level 1 Professional Ski Instructor’s Certification from the Professional Ski Instructor’s of America, Rocky Mountain Division. Steve is a life long learner and is an avid reader of nonfiction. 

Specialties: Forward thinking and creating big ideas to help businesses increase their bottom line. Personalized service, attention to detail, and the ability to motivate and inspire consumer behavior are his hallmarks.